Turn ideas into impact-with clarity and heart.

With over 30 years of experience as an Art and Design Director, I help individuals and organizations shape meaningful, intuitive, and award-winning experiences. My work bridges vision and execution—blending strategy, storytelling, and aesthetics to create products that connect, inspire, and transform.

Art & Design

At my core, I’m a creative problem solver who believes great product design begins with deep insight—into the user’s needs, the product’s purpose, and the business’s vision.

My strengths lie in shaping and communicating a clear product vision, and designing seamless, human-centered experiences across complex ecosystems. I specialize in turning ambiguity into clarity, and ideas into thoughtful, impactful design.

I thrive in collaborative environments—partnering with executives, engineers, and cross-functional teams to bring transformational experiences to life. I’m equally comfortable leading high-performing teams, navigating project challenges, or scaling a product vision from concept to launch.

What sets my approach apart is how I lead—with intention, empathy, and presence. As a mindfulness coach and conscious leader, I bring emotional intelligence and grounded awareness into every collaboration. I create space for authentic connection, creative flow, and purposeful outcomes—helping teams move forward with clarity and confidence.

I believe design is a vehicle for transformation. When done well, it improves lives, empowers teams, and has the potential to shift culture in meaningful, lasting ways.

My Experience

Principal Art Director

Microsoft (Seattle, WA) Aug 2024 - Present

I lead a creative team comprising visual designers, motion designers, 3D artists, and video editors, focused on the development of compelling design strategies that align with brand vision and business goals. I collaborate with cross-functional teams to create cohesive, user-centric experiences across various platforms, ensuring the seamless integration of design systems and high-quality content.

Principal Design Director

Microsoft (Seattle, WA) May 2018 - Aug 2024

Led highly skilled, multidisciplinary teams focused on delivering cohesive, user-centric experiences across a diverse portfolio of products. Collaborated closely with executives and key decision-makers to align design strategies with business objectives, translating complex challenges into impactful design solutions. Spearheaded innovative design practices that consistently drove customer satisfaction, operational excellence, and transformative business outcomes.

Studio Art Director

Microsoft (Seattle, WA) Jun 2016 - May 2018

Defined the visual language and art direction for 3D and Mixed Reality experiences within the Windows ecosystem. Developed high-impact concepts, demos, and prototypes to effectively communicate the studio’s vision to stakeholders and leadership, securing support for creative initiatives. Played a key role in elevating the studio’s output and reinforcing its leadership in cutting-edge design.

Project Art Director

Microsoft (Seattle, WA) Jun 2009 - May 2016

Directed the art teams behind the critically acclaimed Forza Motorsport series, a flagship AAA Xbox first-party title. Managed the end-to-end creation of high-quality art assets, ensuring adherence to creative excellence and alignment with the franchise’s vision. Fostered collaboration across disciplines, driving innovative design approaches that elevated the visual identity and immersive experiences of one of the gaming industry’s most celebrated racing titles.

UI Art Director

Microsoft (Seattle, WA) Oct 2007 - Sep 2009

Owned the design and execution of the user interface for Forza Motorsport 3 on Xbox 360. Led a team of UX, visual design, and motion design specialists to create a seamless integration of functionality and aesthetics, raising the interface to industry-leading standards. Delivered a cohesive and engaging user experience that enhanced accessibility and solidified the game as a benchmark in the racing genre.

Design Director

Microsoft (Seattle, WA) Oct 2004 - Sep 2007

Operated a design studio specializing in branding, website design, print design, and UI/UX solutions for diverse clients. Managed the full business lifecycle, from client acquisition to project execution, delivering tailored creative solutions that met the unique needs of each client. Developed brand identities, digital experiences, and print collateral, ensuring alignment with client vision and business goals.

Project Art Director

Microsoft (Seattle, WA) Oct 1998 - Sep 2004

Held dual responsibilities as both Art Director and UI Art Director across six AAA first-party sports titles for PC and Xbox. Built and led high-performing teams to create next-generation gaming experiences that pushed the boundaries of design and technology. Directed UX wire-framing, concept development, mood board creation, visual design, and prototyping, ensuring seamless, immersive player experiences.

UI / UX Designer

Microsoft (Seattle, WA) Oct 1995 - Sep 1998

Developed information architecture, content controls, and visual designs for a series of AAA sports titles on PC. Focused on creating intuitive, user-friendly interfaces that enhanced the gaming experience. Ensured the seamless integration of UI design with game objectives, establishing a strong foundation for player interfaces in competitive gaming.

My Skills

  • I believe that the strongest teams aren’t just assembled—they’re cultivated. By creating an environment of trust, open communication, and shared purpose, I help individuals unite under a common vision. Through intentional collaboration and mindful leadership, each team member has room to thrive, leading to greater innovation and success.

  • Efficient project management is the backbone of any successful endeavor. Drawing on over three decades of industry experience, I bring a strategic mindset that balances scope, time, and resources while keeping a clear focus on quality. My approach emphasizes transparent communication and accountability, ensuring that every project moves smoothly from concept to completion.

  • Art and design direction is about more than just aesthetics—it’s about crafting compelling, cohesive stories. With a deep background in visual design and creative leadership, I guide teams to develop engaging user experiences that resonate on both emotional and practical levels. My process focuses on aligning innovative ideas with a clear strategic vision.

  • User Interface (UI) and User Experience (UX) design bridge the gap between functionality and delight. Through user research, wireframing, prototyping, and testing, I work to create intuitive, visually appealing interfaces that anticipate user needs. The result is a seamless, engaging experience that drives user satisfaction and brand loyalty.

  • Great leaders and designers are shaped by both knowledge and wisdom. My coaching and mentoring style combines mindfulness, practical design principles, and real-world business insights, helping others identify their strengths and unlock their full potential. This supportive, personalized approach equips mentees to excel both personally and professionally.

  • Leadership, to me, is about empowering people. By fostering empathy, open communication, and a shared sense of purpose, I create an environment where each individual feels valued and inspired. Balancing strategic direction with genuine care for team well-being sets the stage for powerful, sustainable growth.

  • Creative direction is the art of bringing bold ideas to life in a way that captivates and resonates. Drawing on years of experience guiding diverse teams and projects, I shape a cohesive vision that merges innovation with practicality. This ensures that every campaign, product, or experience strikes the right chord with its audience.

  • My creative process is rooted in exploration, iteration, and collaboration. By combining structured ideation methods with spontaneous inspiration, I help teams push boundaries while remaining grounded in project goals. This balanced approach yields innovative outcomes that align seamlessly with the brand’s identity and objectives.

  • Bridging gaps between design, development, marketing, and other disciplines is key to delivering successful products. I excel at translating complex ideas into a common language that unites teams around shared milestones. Through empathy and clear communication, everyone works cohesively, keeping projects on track and relationships strong.

  • Innovation thrives on the ability to see challenges from multiple angles. With a mindful, user-centered approach, I encourage teams to question assumptions, explore fresh perspectives, and find solutions that go beyond the obvious. This process not only yields more impactful results but also fosters a culture of continuous learning.

  • Design isn’t just about making things look good—it’s about envisioning what’s possible. By anticipating future trends and user needs, I inspire teams to create forward-thinking products and services. This focus on innovation ensures that design remains a driving force for growth, transformation, and long-term relevance.